social-media-rulebook-mark-f-simmons-mixed-digital

There’s an abundance of news reports these days about businesses getting into trouble as a result of what they or their employees have done on their social platforms. These troubles usually occur when a company doesn’t have a corporate social rulebook in place, the ones that for some reason don’t see a need to protect their brand from negative posts that can lead to potential legal problems. Some of these businesses simply assume that their employees are savvy enough to realize how damaging information can be when they post on social media; in other cases, they overlook this important part of their marketing program because they don’t fully understand its reach.