You’ve got a brand new website, a slick marketing plan and budget to spend. Do you think it makes sense to start spending your hard earned money without measuring results? It doesn’t. Trust me. It’s a recipe for failure and mistake many small business owners make. I can’t count how many times I’ve asked prospective clients simple questions like “Where are your customers coming from?” or “What’s the conversion rate for organic search?” and received blank stares.
News Flash – your host’s web counter is not analytics.
You need to know much more information aside from how many visits you get. You have to learn where they come from geographically, the marketing channel source, if they’re new or returning and much much more! A good web analytics software will give you all the information you need to make smarter decisions.
Learn more in this brief video I created to explain why every business needs to use web analytics….