mark-f-simmons-shopping-cart-abandonmentI recently had a conversation with one of my clients. He has an online store that sells a variety of home and garden items. Sales are strong, but he was complaining that it seems like a lot of his visitors would add items to the cart but end up not purchasing. He was convinced something was wrong with the shopping cart software and never thought to look more at the site itself. A quick glance at his checkout page and process gave me the answers that I needed.