Google AdWords is one of the most effective methods of driving highly qualified, paid traffic to your website. Depending on the objective you’re seeking, a well-managed AdWords campaign can add significant value for your marketing dollar. A poorly managed campaign can become a money-pit. The purpose of this multi-part series is to provide some helpful tips and tricks we’ve learned over the more than three decades of combined campaign management experience. Lesson 1 involves properly setting up your campaigns for best performance.