Most businesses attempt to take advantage of AdWords pay per click marketing. Unfortunately, many end up giving up in defeat as they drain their budget and have nothing to show for their efforts. While a successful pay per click campaign involves a firm understanding of PPC and extensive testing, the smallest adjustments can have a huge impact on overall performance. Do you want to improve in your AdWords performance? The following 5 tips will help ensure that your PPC efforts result in a solid ROI.