Small Business Saturday is a day where consumers are encouraged to shop local, keeping the money in their own community. It takes place on November 30th this year and has been publicized out the wazoo. Some skeptics would have you believe that alongside the trappings of Black Friday (see “Black Friday Is Coming! Wait…It’s Been Here For Weeks. What About Cyber Monday?), #SmallBizSat does not help the local economy as much as you might think. Critics say it’s simply a “marketing bonanza for American Express.”
Read on to learn my take on this very important initiative.