big-data-fitness-gym-industry-mark-f-simmons-2There’s a lot of talk about how important Big Data is to an organization’s success. Most of the conversation is centered around enterprise level companies with extraordinary amounts of data from their marketing, sales and customer departments. However, not all business have terabytes of data to analyze. There are many smaller businesses that collect a significant amount of data, but not so much that a data scientist is required to parse through it all. The fitness industry is one of them. It’s all about taking Big Data and transforming it to #SmartData – data in usable form that drives smarter decision making and identifies revenue opportunities.

Here’s how analyzing and utilizing the data they already collect can lead to incremental revenue opportunities.