There are many factors that lead to SEO success. Some are wide-reaching, while others are a bit more subtle. Ultimately, your goal is to be found in the search results and to to that, you need to stand out. Think of the Google authorship tag as yet another way to accomplish this goal. The authorship tag is very important if you want to get noticed amongst the thousands of other websites, blogs and multi-media results on Google. This post goes into a bit more detail of why it’s so important – yet so under-utilized.