mark-f-simmons-google-analytics-direct-traffic-lieIf you’re a data junkie, like myself, you might find yourself reviewing your web analytics results on a very frequent basis. You may also find that you obsess over the smallest details. All of this is aimed at driving the most value for your client or your organization. One of those details is the Direct traffic channel in Google Analytics. It’s a liar! If you don’t know what you’re looking at, you can interpret the data incorrectly.