I’ll say it time and time again. There’s no single secret or tactic to driving traffic to your site. There are a number of methods, each with their own levels of effectiveness. The winning strategy is one that combines multiple tactics and tests their results. Once you find the ones that work best for you, build off of that momentum.
This post focuses on ONE method that takes advantage of Google’s renewed focus on content and specifically, the popularity of in-depth articles in the search results. It’s meant to be a quick intro to something you can do today. Let’s get started.